A New Era for Publishers

Reclaim Search. Reclaim Your Audience.

introducing searchraft_

Lightning-fast search, razor-sharp relevancy, and real revenue opportunities—all tailored for media and journalism.

The Battle for Control Over Journalism

Big tech platforms have been siphoning information and traffic from the sources that create true value—publishers. They distort information, misinterpret data, and drive traffic away from content creators—making it harder for publishers to sustain business operations.

Publishers create the content, but big tech dictates how it’s surfaced and monetized.

That ends now.

Searchcraft is the first search engine built specifically for the publishing industry—putting search relevancy, audience engagement, and revenue generation back into the hands of those who produce the news.

Disappearing Newsrooms

One-third of newspapers and two-thirds of journalists have disappeared in the last 20 years.

Total newspapers have dropped 33%.
Total journalists have dropped 66%.
Source

Hijacked Traffic

Search engines and aggregators siphon traffic while giving publishers little control

Journalism vs. Misinformation

Poorly implemented AI rewrites and distorts hard-earned journalism, ranking misinformation above original reporting.

Powering the Free Press with Search That Works for Publishers

We’ve spent decades building custom search solutions for the world’s biggest media brands, including Reuters, Condé Nast, and Time. We understand the unique challenges of media search, and we’ve designed Searchcraft to solve them—out of the box.
With Searchcraft, publishers get the search tools once controlled by big tech.
Journalism deserves to be found.
Publishers should own their ranking—not Google.
Search should be a revenue driver, not a tech burden.
Readers Rely on Search
Search is a fundamental habit. Readers instinctively turn to search to navigate content, discover breaking news, and find answers within seconds. Yet, most publishers overlook its impact, leaving readers frustrated and disengaged. The data is clear: search is the key to audience retention and conversion. If readers can’t find what they need in five seconds or less, they leave. But when search is optimized, engagement doubles—turning casual visitors into loyal subscribers.
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1
Hard-Wired Habit
Search is the first instinct of readers, their go-to habit, and the most popular method of navigating digital platforms.
Source
61
%
5-Second Rule
61% of readers who leave if they can’t find what they’re looking for within five seconds.
Source
2
x
Multiplier Effect
People who perform an on-site search are twice as likely to convert.
Source
Don’t miss a beat.
Get up to date developments on Searchcraft features and releases from the Captain’s Log.
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Search is an Asset, Not an Afterthought
For decades, Google has built an empire on the power of search—because search is the single most valuable driver of engagement and monetization. Yet, most publishers treat it as an afterthought, leaving critical content buried, audience engagement stagnant, and revenue opportunities untapped. Searchcraft changes that. By giving publishers the same precision-tuned, high-performance search
technology once controlled by few, we’re turning search into an asset that fuels reader loyalty, surfaces impactful journalism, and opens new revenue streams. Now is the time to reclaim search—to harness its power not just for clicks, but for truth, storytelling, and the future of independent journalism and publishing.
Turning Search into Revenue Without Disrupting the Reader Experience
Searchcraft provides world-leading native advertising directly within our SDKs, allowing publishers to monetize search traffic with relevant, non-intrusive advertising. Whether through contextual ad placements, sponsored content, or search-driven promotions, our native integrations ensure that ads enhance the search experience rather than disrupt it. For publishers with unique monetization needs, Searchcraft also offers custom ad solutions, providing full control over how and where ads appear. With Searchcraft, search drives engagement and revenue.
Publishing-Specific Features
Blazing-Fast, Precision-Tuned
Built specifically for news and publishing.
Smart Ranking for Journalism
Ensures investigative stories, breaking news, and high-value content appear first.
Custom Synonyms
Ensures investigative stories, breaking news, and high-value content appear first.
Default Stopwords
Ensures investigative stories, breaking news, and high-value content appear first.
Federated Search
Ensures investigative stories, breaking news, and high-value content appear first.
Monetization Without Disruption
Native ads and sponsored content that integrate seamlessly into search results.
Fresh News First
Let Your Latest Journalism Lead
Searchcraft’s Time Decay feature is designed specifically for publishers to ensure that recent stories, breaking news, and timely articles appear higher in search results, while older content gradually declines in ranking over time. Instead of relying on static ranking models, Time Decay applies a relevancy scoring system that adapts dynamically, favoring freshness without completely burying historical content.
Information Moves Fast
In the publishing industry, relevance is often tied to recency. A breaking news story from today is far more relevant than a similar article published two years ago.
Avoid Stale Search Results
Without Time Decay, older, highly linked content can dominate search results—even when newer, more relevant articles may better match the readers’ intents.
Automated Freshness
Searchcraft ensures your latest content ranks higher automatically, reducing the need for manual intervention, but Time Decay still allows publishers fine-tuning.
Editorial Control
Adjust decay settings to match publishing cycles—whether it’s daily breaking news or long-form investigative journalism.
Better User Experience
Users find the most relevant, timely articles first, improving retention and engagement.
Maintain Archives
Keep historical content accessible while ensuring fresh stories lead the conversation
Time Decay gives publishers an effortless way to prioritize what matters now—without sacrificing long-term discovery.
Uncover Reader Insights with Vektron Analytics
Understand How Your Audience Searches, Engages, and Converts
Understand user behavior and optimize content discovery with Searchcraft’s Vektron command center. Gain real-time visibility into how readers interact with search, allowing data-driven decisions that improve engagement, retention, and monetization.
Reader Engagement Metrics
Search Volume Trends 
Track search activity across all applications or specific indices.
Active Users 
Monitor daily and monthly active user counts to gauge reader engagement.
Popular Search Terms
Identify trending topics, missing content gaps, and emerging interests.
Click Through Rate
View how many readers find what they’re looking for.
Retention Rate
Track engagement by knowing how often readers return to your platform.
Average Click Position
See where users engage most and optimize ranking strategies accordingly.
Search Performance
API Performance Tracking
Monitor request volume and response efficiency.
Total Document Counts
Keep tabs on index size and content availability.
Import Methods & Scheduling
Ensure seamless content updates with automated ingestion.
Search Tuning
Adjust ranking, field weighting, synonyms, and stopwords with ease.
enlist today_

Now Recruiting

Searchcraft is looking for Beta Pilots to sign up for early access to the next generation of search.

Engineered for modern needs, Searchcraft enables businesses to implement robust, high-performance search functionality into any digital application within minutes. Ditch archaic, bloated earthbound systems like Elasticsearch, OpenSearch, and Algolia. Travel at light-speed to the next frontier in search tools with Searchcraft.

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